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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. What is the meaning of an Index of 17 in the Oracle DMP?

A) The user is 1/17 as likely to be in the category than the average user in the selected universe.
B) The user is 17 times more likely to be in the category than the average user in the selected universe.
C) The user is 17 percent more likely to be in the category than the average user in the selected universe.
D) The user is 17 percent as likely to be in the category than the average user in the selected universe.

2. Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?

A) Classify user actions based on the customer lifecycle.
B) Classify user actions based on products and offerings.
C) Classify user actions based on broad categories.
D) Classify user actions based on popularity of products.

3. Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)

A) Mobile direct ingest
B) Image pixel
C) User data API
D) Asynchronous javascript tag

4. Your customer, Alpha Corp, wants to collect data from their global brand website (alpha-corp.com, m.alpha-corp.com), their marketing subdomains (go.alpha-corp.com, products.alpha-corp.com), and their mobile app (available on Android and iOS). How many domains do they have?

A) 6
B) 4
C) 8
D) 3

5. Your main goal is to collect media impression and click data in the DMP. You also want the option of enabling one 302 redirect on impression and/or click event.
What tag type should you use for this?

A) Asynchronous
B) Pixel
C) Synchronous
D) IFrame
E) Dynamic Synchronous

Solutions: