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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. How does global inventory visibility allow you to 'save the sale' in the event of a stock- out?

A) Up-selling to a higher value product.
B) Optimizing the supply chain to minimize stock-outs.
C) Triggering store to store transfers.
D) All of the above.

2. Marketing focus is shifting from outward bound / mass media to:

A) building a 1:1 interaction with the customer
B) product placement in movies and television shows
C) up-sell potential via outbound calling centers and automated dialers
D) cable television infomercials

3. Smarter Commerce will help to transform which phases of the commerce cycle?

A) Marketing, Socializing, Prospecting, Closing
B) Buy, Market, Sell, Service
C) Order Capture, Order Cross-sell, Order Fulfillment, Order return
D) Assortment Management, Stocking, Space Management, Inventory Allocation

4. Which of the following increases the complexity of trying to provide a seamless customer experience?

A) A large and increasing number of customer segments with varying expectations.
B) Many customers use a variety of touch points in the purchasing process.
C) Many business functions required for effective commerce are executed outside the enterprise.
D) All of the above.

5. In order to effectively implement ___________ you must be able to aggregate line items from individual orders to send to suppliers and then separate them out again for customer fulfillment.

A) supply chain visibility
B) social marketing
C) store operations
D) cross-channel order management

Solutions: