Updated Jan 12, 2022 Certification Exam Marketing-Cloud-Email-Specialist Dumps - Practice Test Questions
Updated Verified Marketing-Cloud-Email-Specialist dumps Q&As - Pass Guarantee or Full Refund
Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:
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NEW QUESTION 148
TO would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero image using the naming convention
"Hero CTA".
What are two method two ensure click behavior on these images is tracked with this naming convention.
- A. Include an alias attribute in each anchor tag and populate it with "Hero_CTA"
- B. Include "Hero_CTA" in the link filename for each hero Image
- C. Include "Hero_CTA" in the link tooltip field for each link
- D. Add ""Hero_CTA" to the traking alias field for each link
Answer: A,B
NEW QUESTION 149
Which feature can be included in a content box? (Choose 3)
- A. Facebook Like
- B. Microsites
- C. Content Detective
- D. Social Forward
- E. Forward to a Friend
Answer: B,D,E
NEW QUESTION 150
Northern Trail Outfitters (NTO) would like to target members who recently received and opened any promotional email with the subject line "NTO Spring Sale." What feature should be used to target these members?
- A. Engagement Split
- B. Email Send Report
- C. Group Refresh
- D. SQL Query Activity
Answer: B
NEW QUESTION 151
Why do consumers prefer email marketing? (Choose 3)
- A. Consumers trust brands to respect their preferences.
- B. Put the consumer in control
- C. Between 40-60% of consumers are reading email on their smart phones and the world is going mobile.
- D. Customers can manage preferences and unsubscribes.
Answer: A,B,D
NEW QUESTION 152
While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.
Which method should be used?
- A. Enter the email addresses to receive proofs, and then choose to send "Based on Subscriber Preview
'myTestData.'" - B. Create a Test data extension that contains the five content variations the two team members need to validate.
- C. Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.
- D. Choose data extension of contacts, and then choose to send "Based on Recipient Test Data Extension."
Answer: D
NEW QUESTION 153
Which app do you use to set the default greeting option?
- A. Distributed Marketing Administration
- B. Administration
- C. Journey Builder
- D. Distributed Marketing Settings
Answer: A
NEW QUESTION 154
Which two subscriber audiences can be created by using Measures in a Data Filter? (Choose two.)
- A. Subscribers who have opened an email in the past 30 days.
- B. Subscribers within a 30-mile radius of a zip code.
- C. Subscribers who have not clicked in the past three months.
- D. Subscribers who have submitted spam complaints in the last week.
Answer: A,C
NEW QUESTION 155
Describe global legal compliance guidelines that marketers must adhere to with email Marketing. Think CANSPAM act. (Choose 4)
- A. Be aware of the size of your email.
- B. Provide a mechanism to opt out.
- C. Honor Opt-out requests promptly.
- D. Identify the message as an advertisement unless you have express consent (Opt-in) from the subscriber.
- E. Include your physical mailing address.
- F. Your Data should always be relevant to the subscriber.
Answer: B,C,D,E
NEW QUESTION 156
NTO is launching a custom corporate branded apparels website, they are concerned about the new initiative campaign impacting deliverability to its customers retail sends. NTO has purchased a second IP address to be used for the corporates sites email sending, what feature the NTO administrator will use to specify that which IP address is used for retail vs corporate.
- A. Send classification
- B. Senders profile
- C. Delivery profile
- D. Send definition
Answer: C
NEW QUESTION 157
A marketer creates a new sendable data extension, and defines the Customer_ID field as the field in the Send Relationship that relates to Subscribers on Subscriber Key. What will the send status in All Subscribers be associated with?
- A. The Customer_ID field in the Data Extension
- B. The Email_Address field in the Data Extension
- C. The Subscriber ID in a System Data View Table
- D. The Email Address Profile Attribute
Answer: A
NEW QUESTION 158
Which send process can use Sender Profiles? (Choose 3)
- A. User-Initiated Sends
- B. Guided Sends
- C. Test Sends
- D. Simple Automated Sends
- E. Triggered Sends
Answer: B,D,E
NEW QUESTION 159
The marketing manager of Northern Trail Outfitters is interested in A/B testing emails in order to increase subscriber engagement.
Which two practices should the marketing manager employ? (Choose two.)
- A. Offer a special discount for opening the email.
- B. Test multiple variations concurrently.
- C. Use a large sample size.
- D. Wait at least 24 hours before declaring a winner.
Answer: C,D
NEW QUESTION 160
Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder? (Choose two.)
- A. Optimize the way content is stored with a naming convention.
- B. Create folders for each type of uploaded content.
- C. Import all content up front, rather than piece by piece.
- D. Plan for content to be used cross-channel, eliminating duplicates.
Answer: A,D
NEW QUESTION 161
Northern Trail Outfitters wants to create a segment that will add and update the data in the data extension.
They do not want the data overwritten. If a subscriber no longer meets the filter criteria, they should remain in the segment.
What could be used to segment the data?
- A. Filter Activity
- B. Query Activity
- C. Data Filter
- D. Synchronized Data
Answer: C
NEW QUESTION 162
Northern Trail Outfitters (NTO) would like to create a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email address, reply date, and response from subscribers.
How should NTO set up its data extension?
- A. Create a data extension with email address as non-nullable; reply date and response fields as nullable.
- B. Create a data extension with email address, reply date, and response fields as nullable.
- C. Create a data extension with email address, reply date, and response fields as non-nullable.
- D. Create a data extension with email address as the Primary Key and reply date and response fields as nullable.
Answer: C
NEW QUESTION 163
A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions.
Which two tools should the marketer use? Choose 2 answers
- A. Delivery Profiles
- B. Sender Profiles
- C. AMPscript Lookup
- D. Personalization Strings
Answer: B,C
NEW QUESTION 164
The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?
- A. Select the IT users from the Notification Settings panel on the Overview page in Automation Studio.
- B. Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run Completion field.
- C. Add a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff.
- D. Select and configure the Automation Studio Completion report from the Reports Catalog within the Reports application.
Answer: C
NEW QUESTION 165
A local cars store is implementing marketing cloud and will be using list to store their subscribers data, which two types of data can subscriber easily update via the default profile center choose two answers
- A. order history
- B. ....Attribute
- C. email address
- D. data extension field
Answer: B,C
NEW QUESTION 166
A customer wants to automate nightly imports and also have the ability to manually import files via the Import Wizard.
What needs to be configured in the Marketing Cloud account?
- A. File Transfer
- B. Data Loader
- C. Encrypted SFTP
- D. Enhanced SFTP
Answer: D
NEW QUESTION 167
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The benefit of obtaining the Salesforce Marketing cloud email specialist Exam Certification
- Employers need to make decisions based on limited information and when they view the official Salesforce Certified Marketing Cloud Email Specialist certification, they use to have assurance that a candidate has achieved a certain level of competence and knowledge.
- Salesforce issue a digital badge which candidates can place on their resume or on Linkedin profile.
- If the Candidate having strong determination of growing up in the organization, Marketing cloud email specialist certification will help them a lot.
- Post bagging Salesforce Certified Marketing Cloud Email Specialist accreditation Candidate becomes a solid, well-rounded Salesforce Certified Marketing Cloud Email Specialist.
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