Updated Free Salesforce Pardot-Consultant Test Engine Questions with 225 Q&As
The Best Salesforce Pardot Consultant Pardot-Consultant Professional Exam Questions
You can read the Pardot Consultant Certification Exam Requirements
The Salesforce Pardot consultant typically has at least 6 months of practical experience in implementing the Pardot application and associated tools. The Salesforce certified Pardot consultant has facilitation and consultancy skills to collect business requirements, design alternative solutions and implement them to meet business needs. The Salesforce Pardot Consultant Candidate has the experience, skills, knowledge and skills to:
- Articulate the implications and importance of the technical configuration.
- Analyze the potential consolidation strategy of the existing client and make recommendations for the translation of Pardot.
- Assign customer goals to Pardot functionality.
- Design a strategy to meet the customers' business needs based on an analysis of the main performance indicators.
- Analyze the current lead classification strategy and make recommendations for translating Pardot.
- Analyze the current lead generation strategy and make recommendations for translating Pardot.
- Recommend automation processes to achieve business goals.
- Develop and recommend a scalable way to organize data and resources in Pardot.
- Take time to study the resources listed in this exam guide and any other study materials provided by Pardot.
- Analyze the data generated in the Pardot reports to make recommendations to optimize the system.
- Recommend Pardot (Salesforce Engage) tools and features to implement a sales marketing strategy.
- Identify and understand a client’s current marketing / sales strategy.
A candidate for this exam should not be familiar with Marketing Cloud, Salesforce IQ, Analytics Cloud, Service Cloud, Communities Cloud or Salesforce Platforms and Apps. In addition, no candidate should make recommendations on Salesforce Sales Cloud implementation and configuration, Salesforce workflows, Salesforce triggers and reports, nor resolve DNS issues, the web hosting provider or the CMS client.
Salesforce Pardot Specialist credential is perquisites for Pardot Consultant exam.
NEW QUESTION 77
When mapping fields between Pardot and Salesforce how can you control the synchronization? [Choose one answer]
- A. Use Salesforce's value
- B. Use Pardot's value
- C. All of the above
- D. Use the most recently updated record
Answer: C
NEW QUESTION 78
LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Pardot to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?
- A. Create an Engagement Program in Pardot and verify the Salesforce connector.
- B. Automatically assign all prospects in Pardot and review the Salesforce Connector user's permissions.
- C. Manually assign all prospects in Pardot and verify the Salesforce connector
- D. Regularly export data from Pardot and data load file into Salesforce
Answer: B
NEW QUESTION 79
LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?
- A. Dynamic List
- B. Static List
- C. Static or Dynamic list
- D. Test List
Answer: B
NEW QUESTION 80
LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?
- A. The prospects are opted out of the list used on the operational list email send.
- B. The prospects were on a suppression list used on the operational list email send.
- C. The prospects were set to "true" for opted out and set to "false" for do not email.
- D. The prospects were set to "false" for opted out and set to "true" for do not email.
Answer: D
NEW QUESTION 81
Lenoxsoft is transitioning from their current marketing automation platform to Pardot. They have a landing page that they wish to migrate over to Pardot and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Pardot while maintaining the page's existing look and feel?
- A. Import the HTML file into Pardot and apply it to the landing page
- B. Create a Pardot landing page and import HTML from the landing page HTML
- C. Create layout template and import HTML from the landing page URL
- D. Import the HTML file into Pardot and apply it to the layout template
Answer: D
NEW QUESTION 82
What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?
- A. The record that was last updated sets the field value for a synced prospect.
- B. Opting out a prospect in Salesforce or Pardot deselects the "Do Not Email" field upon sync.
- C. Only 200 records per day can be updated to overwrite the "Opted Out" field value.
- D. Only users with an Administrator user role will be able to change the prospect field value.
Answer: A
Explanation:
Explanation
https://invadosolutions.com/marketing-automation-news/prospect-opted-out-field-and-sync-behavior-for-pardot-
NEW QUESTION 83
There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?
- A. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- B. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- C. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- D. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
Answer: D
NEW QUESTION 84
A Pardot administrator wants to develop a better lead qualification strategy. The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.
How should this goal be achieved in Pardot?
- A. Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.
- B. Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.
- C. Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.
- D. It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.
Answer: B
NEW QUESTION 85
LenoxSoft asks their Pardot administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?
- A. Create a completion action to assign to a lead queue when a high-value form is submitted.
- B. Create an automation rule to assign to a lead queue when the qualification criteria is met.
- C. Create a completion action to assign to a group when the prospect reaches a score of 100.
- D. Create an automation rule to assign to a group when the qualification criteria is met.
Answer: D
NEW QUESTION 86
Marketing is under pressure to provide their sales team with more leads. A Pardot administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).
Which two steps should increase the number of qualified leads being passed to sales?
Choose 2 answers
- A. Increase gated content on the website to provide more scoring opportunities.
- B. Improve lead qualification efficiency by using automation rules for prospect assignment.
- C. Improve prospect data by adding fields to existing forms and making them required.
- D. Increase their scoring threshold to give the Sales team the most qualified leads.
Answer: A,B
NEW QUESTION 87
An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?
- A. Set the intern up in the Default 'Marketing Intern' User Role
- B. Set the intern up in the Default 'Marketing' User Role
- C. Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected
- D. Create a Custom User Role with only the options to 'view' lists and 'view' emails selected
Answer: D
NEW QUESTION 88
LenoxSoft using Pardot Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Pardot-hosted landing page. The consultant suggests creating two
- A. Pardot will automatically send underperforming landing page to recycle bin
- B. Pardot will give you content ideas for each landing page.
- C. Pardot will automatically populate personalized information of each unique prospect.
- D. Pardot will determine which version of the landing page generated most conversions
Answer: D
NEW QUESTION 89
LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.
Which audience would gain the maximum benefit from receiving a guide?
- A. Prospects at the top of the funnel - newly sourced from a tradeshow.
- B. Prospects at the middle of the funnel - interacting with blog content only.
- C. Prospects who have transitioned out of the funnel - with a recently closed deal.
- D. Prospects at the bottom of the funnel - actively deciding between vendors.
Answer: A
NEW QUESTION 90
When integrating Pardot Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2
- A. Customized 'Display in Table' values when configuring fields
- B. Campaign or Opportunity record added as a Related Object to the Salesforce custom object
- C. Lead, Contact or Account record added as a Related Object to the Salesforce custom object
- D. Salesforce Connector User has 'Read' permission to the custom object
Answer: C,D
NEW QUESTION 91
What is required when sending a Pardot email from an assigned user?
- A. The email must also contain assigned user merge fields.
- B. There must also be a general or specific user as a sender.
- C. The assigned user must be connected through user sync.
- D. All prospects on the recipient list must be assigned to a user.
Answer: B
NEW QUESTION 92
LenoxSoft is a global company interested in creating Pardot Business Units (PBUs) to support their regional needs. How should they to access PBU features?
- A. Enable "Business Unit'connector setting
- B. Move all users to Salesforce Lightning
- C. Purchase separate Pardot accounts
- D. Use the Pardot Lightning App
Answer: D
Explanation:
https://help.salesforce.com/articleView?id=sf.pardot_sf_connector_pbus_parent.htm&type=5
NEW QUESTION 93
LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?
- A. Rename the Salesforce connector for the Sandbox org
- B. Unverified and delete the Salesforce connector for the Sandbox org
- C. Create a new Salesforce Connector for the Production org
- D. Delete all data from the Sandbox org
- E. Install the Pardot AppExchange package for Production Environments
Answer: B,C,E
NEW QUESTION 94
LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?
- A. Develop custom redirects in Pardot to use on the paid search ads.
- B. Direct traffic from the ad to a Pardot landing page instead of the home page.
- C. Place additional navigation on the LenoxSoft home page.
- D. Create new content for the paid search ads that direct to the home page.
Answer: D
NEW QUESTION 95
What is available to choose within Repeat Rule
- A. Certain Prospects
- B. Repetition Order
- C. Days before eligible to repeat rule
- D. Limit rule matches
Answer: C,D
NEW QUESTION 96
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Pardot or set up any custom fields in Pardot.
What should their first step in Pardot?
- A. Enable custom field creation via the Salesforce Connector.
- B. Import leads and contacts from Salesforce into Pardot.
- C. Import .CSV file containing custom field data into Pardot.
- D. Manually create and map custom fields in Pardot.
Answer: D
Explanation:
https://help.salesforce.com/articleView?id=sf.pardot_fields_create_custom_field.htm&type=5
NEW QUESTION 97
......
You can read the Pardot Consultant Certification Exam advantages below
- If the Candidate has the desire to move up to a higher-paying position in an organization. This certification will help as always.
- When an organization hiring or promotion an employee, then the decision is made by human resources. Now while Candidate may have an IT background, they do their decisions in a way that takes into record many different factors. One thing is candidates have formal credentials, such as the Pardot Consultant.
- A candidate might have incredible IT skills. Employers that do the hiring need to make decisions based on limited information and as it always. When they view the official Salesforce Certified Pardot Consultant certification, they can be guaranteed that a candidate has achieved a certain level of competence.
- After completing the Salesforce Certified Pardot Consultant certification Candidate becomes a solid, well-rounded Salesforce Certified Pardot Consultant.
Try 100% Updated Pardot-Consultant Exam Questions [2022]: https://pass4sure.examcost.com/Pardot-Consultant-practice-exam.html
