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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which configuration should be applied when sharing reports with external business partners?
Response:

A) Export Scheduling
B) Report Sharing Settings
C) Profile Integration Rules
D) Data Masking Policy

2. Your marketing team reports inaccurate customer segmentation results after launching a new campaign. After reviewing the data, you notice that identity resolution was not enabled. What should be your next action?
Response:

A) Apply a fallback profile segmentation rule.
B) Enable Identity Resolution and reprocess the customer data.
C) Reassign the campaign to a static data source.
D) Recreate the campaign with a new profile schema.

3. A marketer for a retail company sets the attribution model for a dimension to "First Touch." Why would a "First Touch" attribution model be used?
Response:

A) To understand effective touchpoints for conversion
B) To understand effective touchpoints for content velocity
C) To understand effective touchpoints for brand awareness
D) To understand effective touchpoints for customer retention

4. Your manager requests a report showing the overlap between customers visiting both the mobile app and the website. After generating the report, you notice that customer overlap is missing. What should you do next?
Response:

A) Use the Segment Overlap feature.
B) Reprocess the data ingestion rules.
C) Enable identity resolution using the customer email address.
D) Apply a calculated metric for cross-channel activity.

5. Which feature allows restricting report access to specific team members in Adobe CJA?
Response:

A) Campaign Quotas
B) Data Export Rules
C) Profile Identity Lock
D) Report Permissions

Solutions: