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IBM P8010-096 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration, Security and Troubleshooting | 10% | - Configuration utilities (configTool, unica_actrg) - User roles and permissions - Log files and error handling - System maintenance and tuning |
| Topic 2: Offers, Campaign Execution and Scheduling | 15% | - Campaign scheduling and execution - Offer creation and management - Batch and real-time processing - Performance monitoring and reporting |
| Topic 3: Flowchart Design and Process Logic | 25% | - Select, Merge, Segment, and Audience processes - Building and editing flowcharts - Snapshot, Mail List, and Call List processes - Target Cell Spreadsheet usage |
| Topic 4: Unica Campaign Architecture and Configuration | 30% | - System architecture overview - Marketing Platform integration - Database configuration and connections - Server and web application setup |
| Topic 5: Data Management and Audience Configuration | 20% | - Audience levels and audience tables - Contact and response history tracking - Duplicate suppression and householding - Data source mapping and integration |
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
1. In Unica Campaign, what tab/sheet do campaign managers or campaign designers use to plan out whom to contact, which offers to extend to them, and which groups will be designated as tests/controls?
A) Target Cell Spreadsheet
B) Financials Tab
C) Analysis Tab
D) Offer Tab
2. In a Unica Campaign installation, what is recommended for a customer who wants to set up the separation between groups of users?
A) Maintain separate installations of Unica Campaign.
B) Use LDAP or Active Directory.
C) Create multiple partitions.
D) Create multiple user databases.
3. When working with Unica Campaign Response History Administration, what is a key step before beginning the work?
A) Configure response processes.
B) Configure table mappings.
C) Configure audience process.
D) Define audience levels.
4. What Unica Campaign flowchart process should a customer use in order to limit the input to select only IDs for persons who live in the Pacific time zone?
A) Select
B) Merge
C) Sample by percentage
D) Mail List
5. In Unica Campaign, where does a customer create custom offer attributes?
A) Configuration Settings
B) Template Settings
C) Shared Attributes Settings
D) Campaign Settings
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: D |






