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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Marketing Automation | - Engagement Programs
|
| Maintenance and Best Practices | - System Optimization
|
| Email Marketing | - Email Creation and Delivery
|
| Reporting and Analytics | - Performance Measurement
|
| Prospect Management | - Data Model and Segmentation
|
| Account Engagement Administration | - Configuration and Setup
|
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
1. LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.
What is the best way to help their marketing team achieve this goal?
A) A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.
B) Automatically remove prospects from the program when an email reply trigger is met.
C) Set the Engagement Studio program to repeat every 10 days.
D) Increase the wait time on the Email send action steps.
2. You want to assign prospects to a specific sales user when that prospect submits a form and is from region EMEA. What tool do you need to use? [Choose one answer]
A) Segmentation Rule
B) Dynamic List
C) Completion Action
D) Automation Rule
3. You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?
A) For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.
B) For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.
C) For all prospects who have already matched, no new actions will be applied.
D) For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.
4. A Marketing Cloud Account Engagement administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage
A) A link to assign licenses and permission sets
B) Campaign send limits
C) A link to download Engage Alerts for Mac
D) A link to Salesforce Engage training resources
5. Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Marketing Cloud Account Engagement implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Marketing Cloud Account Engagement in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Marketing Cloud Account Engagement?
A) Set up a Marketing Cloud Account Engagement campaign, import necessary subscriber lists, and transfer email templates to Marketing Cloud Account Engagement.
B) Set up email authentication, import necessary subscriber lists, and transfer email templates into Marketing Cloud Account Engagement.
C) Create a folder structure, import, and map sales users, and transfer email templates into Marketing Cloud Account Engagement.
D) Implement Marketing Cloud Account Engagement tracking code, set up email authentication, and create page actions for website views.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: C,D | Question # 5 Answer: B |






