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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)

A) ADDRESS_
B) CUSTOMER_ID_
C) EMAIL_ADDRESS_
D) PET_ID_

2. Which coding practice should you use when coding responsive design emailmessages?

A) Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
B) Use background images freely; they will just not display if not supported on some platforms.
C) Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
D) Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.

3. Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?

A) In Message Designer, click the Link tracking button. You can create a link object for blue glasses.
Apply this object to all open programs that use current campaigns.
B) In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
C) In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
D) In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.

4. Whathappens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the sender?

A) A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address.
B) A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.
C) A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again.
D) A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.

5. You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIP subscribers.
You learn that VIP subscribers who have spent more than $3,000 are not receiving messages with the proper promotional code associated with their status level. The amount of money a subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set of rules is as follows:
- Rule 1: AMT_PURCHASES Greater than 100
- Rule 2: AMT_PURCHASES Greater than 1000
- Rule 3: AMT_PURCHASES Greater than 3000
Identify the solution.

A) Responsys can't execute rule sets for a dynamic region without a default conditional rule that initializes the rule set to zero. You will need to create the following rule to fix this issue:1. Default Rule 0:
AMT_PURCHASES Equals 0
B) Responsys executes rules in sequential order, so any subscriber with more than $100 in spending will have the content inserted associated with the first rule and the rest of the rules will never be resolved.
Either the order of the rules should be reversed or the conditional logic should bechanged to use different operators.
C) Responsys requires that the money data type be assigned, because it doesn't support the number data type to be used for monetary values.
D) The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to 1002. Rule 2:
AMT_PURCHASES Greater than or equal to 10003. Rule 3: AMT_PURCHASES Greater than or equal to 3000

Solutions: