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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. What is possible with a trigger in engagement program?

A) File open
B) Email link click
C) Specific email link click
D) Form handler error

2. which two considerations should be made when implementing an account-based marketing strategy?
Choose 2 answers

A) Account-based marketing personalizes experiences for prospects.
B) Account-based marketing can be implemented in stages.
C) Account-based marketing is only a good fit for certain industries.
D) Account-based marketing completely replaces broad-based marketing.

3. Is it possible to split Dynamic Lists into more than two Static Lists?

A) False
B) True

4. LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:
* The prospects must be located in Georgia or Florida.
* The prospects must submit their "Request a Demo" form.
When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.
How should LenoxSoft automate assigning these leads?

A) Add a completion action on the form to notify Admin, who manually assigns the prospect.
B) Run an automation rule to assign based on the "Request a Demo" submission and State field.
C) Create a completion action on the "Request a Demo" form with the action to assign to user.
D) Export the form submission report and import, assigning to the correct user upon import.

5. LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.
What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

A) Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.
B) Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.
C) A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,
D) Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.

Solutions: