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IBM M2090-743 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Big Data and Analytics Market and Opportunity | 25% | - Define big data characteristics and business drivers - Identify industry use cases and value propositions |
| Topic 2: IBM Big Data and Analytics Portfolio | 35% | - IBM Data Warehouse and Db2 Analytics Accelerator - IBM Watson Foundations and cognitive analytics - IBM SPSS and predictive analytics offerings - IBM BigInsights and Hadoop-based solutions |
| Topic 3: Solution Positioning and Competitive Differentiation | 25% | - Address common customer objections - Articulate IBM advantages over competitors |
| Topic 4: Sales Strategy and Customer Engagement | 15% | - Qualify opportunities and identify stakeholders - Demonstrate ROI and business outcomes |
IBM Big Data and Analytics Sales Mastery v2 Sample Questions:
1. The main buyer who holds the budget for an enhanced 360 view solution and an operational analysis solution is:
A) IT
B) CEO
C) LOB
D) None of the above
2. In which industries is personalization of product bundles and service a relevant project for Enhanced 360?
A) All of the above
B) Banking
C) Telco
D) Retail
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C |






