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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting and Analytics | 8% | - Conversion and engagement metrics - Campaign and lifecycle reporting - Dashboard interpretation |
| Email Marketing | 20% | - Email capabilities and use cases - Difference between Emails and Email Templates - Email reporting metrics |
| Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
| Lead Management | 24% | - Scoring and grading: definition and management - Custom redirects: capabilities and use cases - Completion actions - Page actions - Lists: types, capabilities and creation - Segmentation rules - Automation rules: components and use cases |
| Administration | 11% | - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping - Recycle Bin capabilities |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. What is an ideal Click-Through Rate (CTR)?
A) 1%
B) less than 1%
C) more than 2%
D) more than 5%
2. How can you set a prospect's first touch campaign?
A) Using completion actions
B) None of the above
C) Using segmentation rules.
D) Using automation rules.
3. A Marketing Cloud Account Engagement user sends out a list email and notices that as a result of the email send, many prospects are now marked as 'Do Not Email'. What metrics in the list email report could help the Marketing Cloud Account Engagement user understand how these prospects may have become unmailable?
A) Click-Through Rate and Soft Bounces
B) Tracker Domain Verification and Open Rate
C) Total Sent and Suppression Rate
D) Total Opt Outs and Hard Bounces
4. Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers
A) Completion actions based on email link clicks only execute once per prospect.
B) Completion actions based on image file downloads only execute once per day.
C) Completion actions based on email opens will retroactively apply if added after the email send.
D) Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks.
5. Which action removes the [[crm_deleted]] flag from a prospect record?
A) Removing the prospect from the Marketing Cloud Account Engagement recycle bin
B) Undeleting the record in Salesforce
C) Re-submitting a form by a prospect
D) Unchecking "CRM Deleted- on the prospect record
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: A,C | Question # 5 Answer: B |
