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IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

1. Which is an accurate description of the buyers in the Business Analytics Mid market?

A) Buyers in the Midmarket are shifting toward the Line of Business.
B) Buyers in the Midmarket are shifting toward Information Technology.
C) Buyers in the Midmarket are shifting toward Finance.
D) Buyers in the Midmarket are shifting toward Operations.

2. Which is the most important question to focus on to address customer need?

A) Are they using a data warehouse?
B) Are they having specific business pains?
C) Are they satisfied with their current Business Intelligence solution?
D) Are they looking for a Business Analytics product?

3. What is a common pain point for a Marketing Department?

A) Do I fully understand my company's capital structure, ROI, compliance, risk, disclosure and regulatory reporting requirements?
B) Am I attaining savings and maintaining infrastructure (computers, databases, networks) required to support growth of our business?
C) How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?"
D) Am I maximizing revenue generation and market growth opportunity through segmentation and route-to-market?

4. An existing IBM Midmarket customer wants to create reports consisting of existing data along with supporting text that adds context to the data. What capability would help them?

A) IBM SPSS Modeler Premium
B) IBM Cognos Disclosure Management Express
C) IBM Cognos Express
D) IBM Cognos Controller Express

5. Identify the scenario where IBM Cognos Express will NOT be the correct choice:

A) Reporting on inventory levels
B) Budget planning in the Office of Finance
C) Bursting statements to thousands of customers
D) Creating dashboards for Marketing

Solutions: