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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Which Insight reporting measure should you use to capture the number of clickthroughsand conversions recorded through emails on August 1, 2016?

A) Sent Date = August 1, 2016
B) Interval Date = August 1, 2016 plus one day
C) Live Date - August 1, 2016
D) Event Date = August 1, 2016
E) Sent Date = August 1 to August 2, 2016

2. You received an error in EMD regarding the assign syntax you have written to declare a variable using RPL.
What is the correct syntax for assign?

A) ?assign?
B) <# assign>
C) ! assign
D) /assign/

3. Where should you place the file that you want to import when configuring the Connect job that imports profile list data that must be merged into Responsys?

A) The file to be imported should be located in the Connect data warehouse in Responsys.
B) The file to be imported should be on the SFTP server dedicated for Responsys.
C) The file to be imported should be located on your hard drive.
D) The file to be imported should be located on anycloud server.

4. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?

A) Measure = Unique Conversions, Event Date = 3 days
B) Measure = Single Clicks, Sent Date = 3 days
C) Measure = Total Clicks, Interval = 3days
D) Measure = Responders, Event Date = 3 days
E) Measure = Responders, Interval = 3 days

5. A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriberreceives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

A) The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
B) The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
C) Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
D) The purchase transaction is attributed to both email campaigns.

Solutions: