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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketing associate at Northern Trail Outfitters must design an email campaign for the company's new winter offerings. Which email design best practice would the associate implement in this campaign?

A) Limit the email text to 250 words
B) Use an infographic email template
C) Segment the audience for the email
D) Personalize the email content

2. Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The emai team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA." Which two different methods would ensure click behavior on these images if tracked with this naming convention? Choose 2 answers

A) Include Hero_CTA1 In the filename for each Hero Image.
B) Add "Hero_CTAn to the Tracking Alias field for each link.
C) Include "Hero_CTA" in the Link Tooltip field for each link.
D) Include an alias attribute in each anchor tag and populate it with "Hero_CTA."

3. When a customer sends to a data extension where are list level unsubscribers recorded? Chose 2

A) Group List
B) None of the above
C) All subscribers List
D) Publication List

4. A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CAN-SPAM compliant and follow industry best practices.
Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices?
Choose 2 answers

A) Process every individual's unsubscribe request within 14 business days.
B) Ask the subscriber to log in to the Preference Center to confirm opt-out.
C) Ensure opt-out mechanisms are operational for at least 30 days post-send.
D) Include an unsubscribe link in the header or footer of emails.

5. What are Data Filters in the Marketing Cloud and how are they used? (Choose 4)

A) They use measures to look at behavioral data of subscribers
B) Can be used in both data models (Lists and Data Extensions)
C) They are similar to rule based group wizard approach to create segmentation rules.
D) They allow for more complex segmentation of subscribers.
E) They are only used in the List Data Model
F) They are only used in the Data Extension Model

Solutions: