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Facebook Certified Community Manager Sample Questions:

1. A hair salon supplier wants to create an online community to boost online store sales. The goal is to track trends and showcase products.
Their mission is to become the leading source for style inspiration, which requires them to stay at the forefront of a fast-moving industry and maintain appeal among a mass audience.
On which set of KPIs should the community manager focus?

A) Reach Audience growth Sentiment
B) Website traffic Sentiment Audience growth
C) Reach Sentiment Website traffic
D) Reach Website traffic Audience growth

2. A community manager runs a group for a local rugby team. The group only allows current and former team members to join. A request from an 11-year-old player is declined. The player complains and claims that the community manager is discriminating against them.
What should the community manager do?

A) Ask the community to vote on allowing others in the group
B) Allow the 11-year-old as a member of the group so that they do not report the group
C) Ignore the request on the basis that the membership criteria are well displayed
D) Respond to the complaint with a link to Facebook Community Standards

3. A community manager of a tech startup wants to develop new customer acquisition channels. The startup has a Facebook Page and an Instagram account with a combined reach of 80,000.
The chief marketing officer of the startup directs the community manager to research how to launch a podcast. The startup has not previously used podcasts.
Which first step should the community manager take?

A) Launch the podcast at the earliest possible time, and promote it exclusively on the Facebook Page.
B) Analyze the best-performing content across the current social media presence for potential reuse in the podcast.
C) Research and purchase the appropriate tech equipment to record podcasts, and submit expenses to their manager.
D) Research all existing podcasts in the industry and find content that has not been produced previously

4. A growing business wants to create a yearly summit for current and prospective customers to increase awareness and drive sales. The community manager needs to convert 30% of existing community members into buying tickets for the inaugural event.
Which two steps should the community manager take to accomplish this task? (Choose 2)

A) Reach out privately to community members who might be interested in attending
B) Post a link to the event website with a daily reminder to purchase
C) Schedule event speakers to host Q&As in the community leading up to the event
D) Provide discount codes to community members who buy early bird tickets

5. The chancellor of a college wants to start a new alumni-matched funding campaign to raise money for a social sciences building.
However, most alumni lose touch a few years after graduation and don't engage with the alumni community. Before launching a fundraising campaign, the community manager needs to determine exactly when and why alumni engagement drops.
Which two tactics could the community manager take to learn this information? (Choose 2)

A) Survey community members
B) Study engagement trends on the school's Facebook Page
C) Analyze drop-off for video content
D) Interview alumni

Solutions: